Digital Marketing
Comprehensive analysis of your needs to Get Business Rolling
We begin by offering a complimentary assessment of your website's strengths and areas for improvement. We will also provide keyword and site ranking analysis of your top two competitors.
We prepare an initial report for our first meeting, If you decide our services are a good fit, we work together with you to customize a strategy for your revised digital marketing plan focused on increasing leads and conversions. We are pleased to work independently or alongside your marketing team or web developers.
Digital Marketing Services
Social Media Advertising
Audience Research & Targeting / Platform Selection & Strategy / Creative Ad Development / Ad Placement & Optimization
Pay Per Click (PPC)
Research & Strategy Development / Campaign Setup & Management / Ad Optimization / Landing Pages / Reporting & Analytics
Optimization SEO & SEM
Search Engine Optimization • In-Depth Audit • Keyword Research & Strategy • Competitor Analysis • Ongoing Reporting • SEM Rush
Responsive Web Design
Responsive Design / Content Management (CMS) / User-Friendly Design / HubSpot CRM • Analytics & Reporting
Campaign Management
Research Target Audience / Strategic Planning / Design Ads / Content / E-mail Retargeting
Content Creation
Photography / Video Production / Graphic Design / Illustration / Motion Graphics / Blog Development
Digital Marketing Terms & FAQ's
For a clearer grasp of some frequently used terms in Digital Marketing, kindly refer to our list below:
Search Engine Optimization (SEO) is centered on enhancing a website to gain organic search traffic, whereas Search Engine Marketing (SEM) encompasses both organic search and paid advertising to draw in traffic.
Organic search results stem from Search Engine Optimization (SEO) efforts. Essentially, this involves enhancing your website content to ensure it is discoverable by search engines. Conducting keyword research and employing various website optimization strategies contribute to a robust organic approach for achieving organic search results.
Pay-per-click (PPC) can drive traffic to your site instantly. It allows you to test and refine your ads to enhance conversion rates and analyze keyword data to identify high-performing keywords. PPC is also beneficial for ranking in competitive keyword areas.
These enhancements are indeed components of a comprehensive SEO strategy, yet they are often neglected. Including 'alt tags' and 'titles' for images is crucial. Incorporating 'keywords' into your main titles and 'page titles' is also essential for developing a robust search result.
With ever-changing technology, I am constantly studying to keep up with industry changes. I have recent certifications from HubSpot, SEM Rush and Google.
Like any emerging technology, Artificial Intelligence will serve as an extra tool for businesses. Despite being relatively new, AI has already revolutionized various business sectors. Marketing is no different. We leverage AI to maximize the return on investment for our clients' marketing initiatives.